AI for Breakfast

Post 100 - Thought Thursday (Bit of a milestone this one, post number 100!)
Every great design begins with an even better story
Lorinda Mamo

This insightful quote by designer and creative director Lorinda Mamo emphasizes the crucial role that storytelling plays in the design process [1][3][4].

Creating great user experiences is all about crafting a narrative and bringing things to life [3]. By building a detailed story around the user, designers can better empathise with them, understand their perspective, and identify their needs and pain points [3]. This allows designers to create more meaningful, impactful solutions.

Stories help to document the emotional expectations at each stage of the user journey, create a visual roadmap, and expose potential design flaws [3]. They provide a framework for understanding the user's world and tapping into the feelings the design aims to evoke [5].

As Mamo suggests, a compelling story is the foundation of successful design. The story informs every aspect of the design, from the overall concept to the smallest interaction. Without a strong narrative at its core, design lacks deeper meaning and resonance with the user.

In essence, this quote reminds us that great design is not just about aesthetics or functionality, but about forging an emotional connection through storytelling. By weaving a rich tapestry of characters, context, and emotions, designers can create experiences that captivate users and leave a lasting impact. Design and storytelling are inextricably intertwined - the best designs are rooted in the best stories.

Citations:
[1] https://blog.hubspot.com/marketing/design-quotes
[2] https://www.realthread.com/blog/51-design-and-creativity-quotes-guaranteed-to-inspire
[3] https://deepstash.com/idea/138591/14-every-great-design-begins-with-an-even-better-story
[4] https://careerfoundry.com/en/blog/ux-design/15-inspirational-ux-design-quotes-that-every-designer-should-read/
[5] https://dribbble.com/shots/8807803-Quote-Lorinda-Mamo