AI for Breakfast

Post 64 - SwiftSite, a packaged website deal…

Yesterday evening I launched my new packaged website deal aimed at small business owners looking to get a managed online presence for a reasonable cost and for those existing small business owners that are perhaps a little frustrated with another well known web platform that can be a little unintuitive to use to say the least!

As this blog seems to mention AI quite a bit and in order to stay on theme I thought I'd get Perplexity to review the landing page.

A pretty fair review I guess although I thought the comments on the Design and Layout section under Cons, were somewhat harsh! ;-) and I don't think it gets the whole point about a landing page and its purpose!

Anyway here's the prompt, followed by the result Perplexity gave me, unedited as far as copy goes. *my thoughts are Perplexity's not mine, which is kind of ironic! (Ghost in the machine!)

Please review this landing page and let me know your thoughts. Thank you.
https://www.lucidsynergy.com/swiftsite-done-for-you-website

Landing Page Review: SwiftSite by LucidSynergy

After reviewing the landing page for SwiftSite by LucidSynergy, here are my thoughts*:

Pros

Clear Value Proposition: The page effectively communicates the core offering of SwiftSite, which is a "done-for-you" website service that takes care of the entire process, allowing clients to focus on their business.

Competitive Pricing: The pricing of £995 for the first year, including hosting and onboarding, seems competitive for a fully managed website solution.

Human Support: The promise of being "looked after by a real-life human being you can actually talk to" is a nice touch, as it can provide reassurance and personalized support to clients.

Included Pages: The page lists the types of pages included in the package, giving potential clients an idea of what to expect.

Cons

Limited Information: While the value proposition is clear, the page lacks detailed information about the specific features, technologies, or customization options offered by SwiftSite.

Design and Layout: The design and layout of the page could be improved to make it more visually appealing and engaging. Currently, it has a somewhat plain and text-heavy appearance.

Social Proof: The page could benefit from including customer testimonials, case studies, or examples of websites created by SwiftSite to build trust and credibility.

Call-to-Action (CTA): The CTA ("Book your personal discovery call today...") could be more prominent and compelling to encourage potential clients to take action.

Suggestions

1. Expand on Features and Benefits: Provide more detailed information about the specific features, technologies, and customization options offered by SwiftSite. This could include details about website design, content management, e-commerce integration, search engine optimization (SEO), and more.

2. Improve Visual Design: Consider enhancing the visual design of the page with more appealing graphics, images, or videos to make it more engaging and visually appealing. A well-designed page can help create a better first impression and increase trust in the service.

3. Include Social Proof: Add customer testimonials, case studies, or examples of websites created by SwiftSite to showcase the quality of work and build credibility with potential clients.

4. Optimize the CTA: Make the call-to-action (CTA) more prominent and compelling by using contrasting colors, larger font sizes, or strategic placement on the page. Additionally, consider offering a lead magnet or incentive to encourage visitors to take action.

5. Provide Additional Resources: Consider adding additional resources, such as a frequently asked questions (FAQ) section, a blog or knowledge base, or links to relevant articles or guides. This can help address common concerns and provide valuable information to potential clients.

Overall, while the landing page effectively communicates the core offering of SwiftSite, there is room for improvement in terms of providing more detailed information, enhancing the visual design, building credibility through social proof, and optimizing the call-to-action. By addressing these areas, the landing page could become more effective in converting visitors into potential clients.

Citations:
[1] https://www.lucidsynergy.com/swiftsite-done-for-you-website