AI for Breakfast

Post 43 - Preparing for the end of Google Business Profile websites in March 2024: How I can help…

I saw this mentioned somewhere or other and on further investigation it seems there are some 20 million businesses globally using them, could be a perfect opportunity to offer them my services I thought.

Also a perfect topic for my custom GPT, so here’s the prompt and the following is the output. Not sure about the image but it does reflect the subject matter albeit a bit of a stretch!

Me: Google has announced it will shut down Google Business Profile websites in March 2024, affecting many small businesses without a standalone digital presence. Here at LucidSynergy we have a solution.

In a recent announcement, Google has signalled the closure of Google Business Profile websites, setting a deadline for March 2024.

This decision is poised to impact numerous small businesses that rely on these profiles for their online visibility and customer engagement. If you're among those who have depended on Google's offering to maintain your digital presence, this news might seem unsettling. However, there's no need to worry. Here at LucidSynergy, we've already devised a solution to ensure your business not only survives but thrives in this new landscape.

Understanding the impact

First, let's delve into what this change means for small business owners:

• Loss of a free and easy-to-set-up digital storefront: Google Business Profile websites have been a go-to for many SMEs looking to establish an online presence without investing in a standalone website.

• Potential decrease in online visibility: These profiles often serve as a primary point of online contact for customers. Their disappearance could lead to reduced discoverability.

• Need for a new online home: Businesses will now have to look for alternative ways to maintain their online presence, driving up the need for cost-effective digital solutions.

LucidSynergy's solution

Recognising the challenges this change poses, we at LucidSynergy have developed a number of comprehensive packages tailored specifically for small businesses facing the closure of their Google Business Profile websites. Here’s how we can help:

• Bespoke website design and development: We offer customised website solutions that reflect your brand's identity and meet your business needs, ensuring a seamless transition from your Google Business Profile.

• AI assisted content creation and SEO: Built-in and ready for you to utilise in your page creation.

• SEO optimisation: Our team will ensure your new website is optimised for search engines, helping you maintain, if not improve, your online visibility and customer reach.

• Social media integration: We understand the importance of social media in today’s digital landscape. Our solutions include integrating your social media profiles with your website, enhancing your online presence across platforms.

• Affordable and scalable: We’re committed to providing cost-effective solutions that can grow with your business, ensuring you get value for money and a digital presence that evolves with your needs.

Why choose LucidSynergy?

Choosing LucidSynergy means more than just getting a new website. It means partnering with a company that understands the unique challenges small businesses face and is committed to helping you navigate them successfully. Our solutions are designed not just to replace your Google Business Profile website but to offer you a platform for growth and success in the digital world.

Understanding the Google Business Profile Website closure

Here’s a simplified breakdown of the key points regarding the closure of Google Business Profile websites, as announced by Google:

• The shutdown is scheduled for March 2024, marking the end of service for these websites.

• Initially, any attempts to visit your website will redirect users to your Google Business Profile (GBP), ensuring a temporary solution for visitor redirection.

• This redirection service will cease on June 10, 2024. Beyond this date, visitors attempting to access your website URL will encounter a 404 error message, indicating the webpage is no longer available.

• For businesses using domains that end in business.site or negocio.site, these will be removed from the website field on your Google Business Profile post-shutdown.



• Google's advice to business owners is to proactively update their Google Business Profile, directing visitors to a new, alternative website to avoid disruption.

This change underscores the importance of preparing for a digital transition to ensure your business maintains its online presence and connectivity with customers.

In conclusion

The closure of Google Business Profile websites represents a significant shift for small businesses reliant on Google for their online presence. However, with LucidSynergy, you have a partner ready to help you transition smoothly and effectively into a more robust digital future. We're here to ensure your business not only survives this change but emerges stronger and more visible online.