AI for Breakfast

Post 66 - Checking out Brainstory.AI

Thought I'd have a go with this AI today. It's a bit different in that you talk to it, and then it comes back with an answer and you carry on the conversation.

To be honest I thought it asked too many questions, in the end I had to stop it and get it to commit to an answer.

My question was about what I should say in an email newsletter to promote my recent launch of SwiftSite, looking for any insights it might have that I hadn't thought about.

I think this might not be the right platform for this kind of thing although the generated content was good it was more an outline for writing the newsletter as opposed to the actual content for the newsletter. Of course it could be down to how I asked the questions!

Below is the transcript, my answers are it's conversion of my voice to text, it did a pretty good job on that too, although it occurred to me afterwards it now has my voice on record!

Brainstory.ai

Transcript

AI: You're on the right track! Tell me about what you've been meaning to start.

Me: I'm looking to start off my email newsletter to promote my landing page.

AI: That sounds like a great idea! What's the main goal or message you want to convey through your newsletter?

Me: the idea of it is to promote my landing page called Swift site which is going to be like a packaged website deal so I need to send it out to my newsletter list which isn't that big and see if there's anyone that will take me up on on the offer

AI: That's a clear objective. Can you tell me more about the unique selling points of your Swift site package that you want to highlight in your newsletter?

Me: It's a done-for-you website package of about five to seven pages. It includes years hosting for free and for the first year includes VAT because I'm in the UK and it includes one hour's onboarding.

AI: That sounds like a comprehensive package. How do you plan on communicating these benefits in a way that would make your reader feel they need your service?

Me: that that's the thing I'm not entirely sure of I need that's what I'm asking for your help I think to see if you can help me how to promote this this whole landing page idea

AI: Of course, happy to help! Let's start with this: who is your target audience for this service? Understanding them better might help us figure out how to communicate the benefits effectively.

Me: My thinking is, I think I want to go for predominantly WordPress users that are not happy with using WordPress because of its clunky interface. I mean all of our sites are built on a platform called Duda which is a very nice user interface, very easy to use, good for non-techie people. So basically I'm going for that WordPress, that disgruntled WordPress users or people maybe looking to start a new business and trying to say look this is a better service than WordPress so you should consider it. I mean I could offer a free demo as well.

AI: Fantastic insight! Given that you're targeting disgruntled WordPress users and new business beginners, how do you plan to highlight the simplicity and user-friendliness of your Duda-based platform in your newsletter? Also, how could you incorporate the idea of a free demo effectively?

Me: Thank you. (not sure what happened here?)

AI: You're welcome! What's the next aspect of your newsletter you'd like to discuss?

Me: One thing I didn't mention is that the main call to action on the landing page is to book a discovery call with me because I'm trying to put in, now this is a very kind of humanized personal service, so basically they could book a discovery call with me, I speak to them for like 30 minutes and find out what their needs are and then I've also offered like a, you know, once I've got their needs and if they can supply, once they've supplied their copy and assets, then I'm saying that the website can be turned around in three days, so it'll be ready to be live in three days.

AI: That's an impressive turnaround time and the personal touch is a great approach. How do you plan to emphasize this personalized service and quick delivery in your newsletter to make it enticing for your readers to book a discovery call?

Me: that's what I want you to do I'm asking that's why I'm here I want to get your take on how to make this newsletter email that's going out you know really promote this to you know old customers and who may not even need a website but hopefully you know they'll know people and they might and you know I'm gonna say into in the newsletter that if this isn't any good for you then maybe you can forward it on to somebody that it might be useful for

AI: That's a great strategy! So, how do you plan on crafting your message in a way that not only appeals to the recipient but also encourages them to share it with others who might need your services?

Me: I'm going to create the newsletter in HubSpot which is my CRM and when you say how I'm going to write the obviously write it but I'm trying to look for ways to make that you know short and succinct but with enough enough promotion in within that news is to make it look appealing or at least for them to go and visit the landing page and see what it's all about

AI: Absolutely, brevity and appeal are key. Can you tell me more about the tone and style you want to use in your newsletter? For example, do you want it to sound formal or more conversational? And how can this tone be used to emphasize your key selling points?

Me: I'd like the newsletter to be friendly and conversational, in plain English, with British English spelling, and then also, but it needs to be, you know, to kind of not get too techy, but just to say, you know, it's a really good way to get online, with no kind of fluff, you know, no, nothing unnecessary.

AI: I see! So, how do you plan to balance being friendly and conversational with being concise and to-the-point? How can you ensure your message is clear without using any technical jargon?

Me: We can use some technical jargon, but just keep it a bit lighter. I don't want to use any acronyms that people won't understand.

AI: Understood. How do you plan to explain the technical aspects of your service in a way that's easy for your readers to understand, even if they aren't very tech-savvy?

Me: I think if we keep that quite basic and then the idea being that, you know, they book the discovery call and then I can explain it, you know, to them personally and go through it and explain it, how it all works.

AI: That makes perfect sense! So, how do you plan on making the invitation for a discovery call enticing and also clarify that it's an opportunity for them to have any complex aspects of your service simplified?

Me: Oh, surely that's where you come in. I need you to help me write that part of it. I mean, it's a, you know, just a 30-minute call is not a big thing to commit to, and I've got quite a few slots open. It's all automated with CRM, so they literally go on the website, click a link. That opens up the book meeting thing, and then it's a Zoom call, which I'm happy to do, and then hopefully we can chat about it, and then they'll be interested.

AI: Absolutely, the ease of scheduling and convenience of a Zoom call are great selling points. How do you plan to articulate these advantages in your newsletter in a way that would reassure your potential clients about the simplicity and personal touch of your service?

Me: It could be like bullet points to highlight the advantages.

AI: Bullet points can indeed make information easier to digest. What key points would you like to include that summarize the benefits of your service and the discovery call?

Me: can you visit the actual landing page and then analyze it and see and make the bullet points from that because I can send you the link

AI: I'm sorry for the confusion, but as an AI, I'm not able to visit websites or analyze external content. However, I can certainly help you brainstorm what those bullet points might be based on our conversation! What do you think are the most important aspects of your service to highlight based on your understanding of your target audience's needs and desires?

Me: Okay, so the bullet points would be, I suppose, ease of use, good value for what it is, speed to get it to turn around, very easy to use interface. It's also got built-in AI on some of the content creation, so you can get AI that's built into the platform to help you create your copy, which is quite unique, I think. And also, you've got the one hour onboarding with me, and then support, you can have extra support, but obviously that would be an extra cost.

AI: Those are all compelling points! How do you plan to present them in your newsletter in a way that's concise, easy to understand, and highlights the unique selling proposition of your service, especially the built-in AI for content creation and the personal onboarding?

At this point I ended the conversation and asked it to summarise. Here's what I got back:

Launching the SwiftSite Newsletter

I am planning to initiate an email newsletter with the primary goal of promoting my new landing page, SwiftSite. It is designed as a packaged website deal that I will be offering to my existing email subscribers and potential new clients.

SwiftSite: A Comprehensive Package

SwiftSite is a comprehensive, done-for-you website package consisting of five to seven pages. The package includes free hosting for a year, VAT inclusion for the first year (applicable for UK customers), an hour's onboarding, and a unique selling point of being a significantly easier platform to use compared to WordPress. Built on the Duda platform known for its user-friendly interface, SwiftSite is designed to appeal to non-tech-savvy individuals looking for a straightforward website solution.

Target Audience

My target audience primarily consists of disgruntled WordPress users and individuals looking to start a new business. By showcasing the simplicity and user-friendliness of the Duda-based platform through my newsletter, I aim to attract these potential users and offer them a better service than WordPress. Additionally, I am considering offering a free demo to further entice potential clients.

Personalized Service and Quick Delivery

A significant aspect of my offering is the personal touch provided by a discovery call. This call to action on the landing page enables me to personally connect with my customers, understand their needs, and provide them with a customized website solution. Once the customer's needs are understood and they have supplied their copy and assets, the website can be turned around in just three days, making it ready to go live.

Crafting the Newsletter

My plan is to create the newsletter in HubSpot, my Customer Relationship Management (CRM) tool. The tone of the newsletter will be friendly and conversational with a focus on plain, British English. While I aim to keep it short and succinct, it is vital that the newsletter is promotional enough to encourage recipients to visit the landing page and learn more about SwiftSite.

Balancing Technicalities with Simplicity

While the newsletter may incorporate some technical jargon, the idea is to keep it lighter and avoid any acronyms that people may not understand. The technical aspects of the service will be explained in a basic manner with the understanding that any complex aspects can be simplified during the discovery call.

Highlighting the Advantages

The newsletter will utilize bullet points to clearly highlight the advantages of SwiftSite, making it easy for potential clients to digest the information. These points will include the ease of use, good value for money, quick turnaround time, user-friendly interface, built-in AI for content creation, one hour onboarding, and the availability of additional support at an extra cost.

By crafting a well-thought-out, engaging, and informative newsletter, I aim to not only appeal to potential clients but also encourage current subscribers to share the newsletter with others who could benefit from my services.